Popular tv series/ movies have always had an impact on society. Most of the popular shows have characters that are relatable to people in our daily lives or environment and situations similar that makes them easily understood. Everyday most of the decisions we take, like our shopping list to the clothes we wear, are influenced by popular media such as TV shows. It also addresses problems in the society as well as the thought process and point of views of different individuals in the same situations.
The effect of ‘Emily in Paris’
Emily in Paris is a beautiful series. Emily played by Lily Collins, goes through a shift of countries and cultures in her chase of a work opportunity. This leads her to the fashion hub of the world, Paris. There, she quickly begins to document her life on the popular social media platform called instagram and creates a new account. She has landed herself a job which is marketing for a fashion firm.
This leaves her wide open in a new world where she is amidst a sea of opportunities. The depiction of the city of Paris in this series has caught a lot of attention. Caught in a plethora of immense chances, the show portrays Emily as being a millennial. The type of lifestyle and the laziness that she shows with her character is very much relatable. The on-screen chemistry between Emily and Gabriel makes any romantic weak in their knees.
The show has massive success in not only its theatrical behaviour. The ideas of moving to a different city and starting a life are very clearly shown in this series. There are reports that after the screening of the show there was a rise in the searches for “Paris” and the places highlighted for tourism.
It is stated by multiple sources that hotel bookings post lockdown due to Covid19 have risen to a considerable rate. The city now expects an inflow of guests as the restrictions are taken away. There are reports of a rapid increase in the rise of requests to join various fashion institutes in and around France. The attraction to Emily’s life and its perks is the reason for this.
The instances and theories that are shown in popular web series are very alluring. This affects the thought process of a common person and makes them think of themselves in the shoes of the lead role. The main effect of this process is that they make personal changes which then may reflect in the entire community.
The keyword search for bucket hat has seen a rise by 342%. Along with that, the search for the “beret” also has touched a 41% increase. One other item seen used in the show was the “Jelly snapshot” purse by Marc Jacobs. It was searched for more than 92% than earlier. This is a significant marker that the series can add value to brands and objects.
May it be a new line of work or may it be an entire revamp of their way of life and views on the world. The television series shown to an individual may create an intense desire in him/her. This is a new technique in which societies now shape themselves.
